Date: Nov 2020
Client: Cult | Beauty Salon
Role: Branding Identity

The word CULT means ritual, this time we are thinking of a beauty ritual, surrounded by a little bit of magic and mystery. 
The short story of this graphic symbol: Female profile with stylised curls, long eyelashes and hands with delicate gestures. These details reveal the fact that the salon is more than just a hairdresser. Argan leaves give a natural accent, connecting with the natural elements of the interior design and with the styling products used. Overall, I captured, in several forms, the moment of a complicated beauty ritual, which includes hairdressing, manicure, massage, etc.

The logo symbol represents a female profile with stylized curls, long eyelashes and hands with delicate gestures. These details suggest the idea that he is more than just a hairdresser. Argan leaves give a natural accent, connecting with the natural elements of the salon decor and with the products used by you. Overall, I caught, in several forms, the moment of a complicated beauty ritual, which includes hairdressing, manicure, massage, etc.